Art direction for Bed Threads.' 2025 Valentine's Day campaign to launch 'Love' and 'Amour' tableware and new colour ways for heavy linen bed covers.

Provided brief suggested that creative should spin 1950s-style classified advertising into a modern lens. Romantic typography, colour palette selection and illustrations led the creative, as well as 'love notes' that were included in every order for customers to share the love.

Creative was adapted across digital assets from web design and paid advertising to social media marketing and gift cards.