Art direction for Bed Threads.' 2024 Gift Guide to promote e-commerce purchasing for the holiday season.

Brief asked for promotion of new holiday tableware ahead of the hosting-heavy period of the year, which included everything from new linen tableware colours to 'petal' placemats and coasters. Given that Bed Threads.' products are in the luxury market, inspiration for the art direction leant on neutral colour ways, high-end publication design and editorial gift guide focus à la Goop, Oprah, etc.

Along with visual language, Bed Threads. collaborated with Australian artist Brigitte Grant for a limited edition 'La Fontelina' print design. Translated into tablecloths, napkins and placemats, promotional material was created to market the products, which sold out within hours. Creative was adapted across digital assets from web design and paid advertising to social media marketing and gift cards.