BED THREADS.
2025
Art direction for the launch of the ‘Les Fruits’ tableware range with Bed Threads. The collection featured 100% French Flax Linen placemats, napkins and coasters, differentiated by produce. Each product represented a different form of fresh produce, all named in French: Citron, Fraise, Olive and Tomate.
Conceptually, design inspiration was drawn from fresh product markets and European summers in the French countryside, leaning into an atmosphere of summers spent sifting through fruit stalls, surrounded by sweet, citrus aromas.
Online, creative was adapted across digital assets, from site assets to social media, along with paid and organic digital advertising.
Additionally, a ‘Les Fruits’ sticker sheet was designed and included in every order during the range’s launch and the following promotion period.
'LES FRUITS' TABLEWARE
Services
Art Direction
Graphic Design
Advertising & Marketing
All assets below belong to and are courtesy of Bed Threads.
All campaign imagery below belongs to and is courtesy of Bed Threads.
Art direction for the launch of a new 'Les Fruits' tableware range with Bed Threads.
Concept and design inspiration was drawn from the French names assigned to products in the range, leaning into the atmosphere of spending summers strolling through European fruit and vegetable markets.
Creative was adapted across digital assets from web design and paid advertising to social media marketing.
In addition to digital assets, a sticker sheet was developed to reflect the fruits used in the range, which was placed in every order during the promotional period.
'LES FRUITS' TABLEWARE LAUNCH DINNER WITH LIZZY HADFIELD
To celebrate the launch of the ‘Les Fruits’ tableware collection, a press dinner was hosted by British fashion blogger, Lizzie Hadfield.
Hosted at her London home, the event welcomed a guest list of Hadfield’s friends and peers in the industry.
In collaboration with Hadfield, creative was developed to accompany the event. Invitations, name cards and menus were designed with a focus on Hadfield’s own hand drawn illustrations of our ‘Les Fruits’ fruits to tie brand aesthetic and Hadfield’s personal style together.
Food for the event was developed by Posie Hall and footage of the night was taken courtesy of Issey Rider.
