BED THREADS.
2025
Services
Advertising & Marketing
Graphic Design
COTTON BEDDING
Research and visual direction for advertising to promote the launch of Bed Threads.’ new Cotton bedding range.
With a strong focus on the brand’s Gen Z customer, this project required an in-depth marketing analysis to influence the advertising direction. View marketing analysis here.
Advertising was developed to be released in three batches: Hype, Phase I Launch and Phase II Post-Launch. Teaser footage (supplied by an external social media agency) and virtual building software was used for hype promotion, while fast-paced animation and a bold focus on colour was kept for both launch phases.
All assets below belong to and are courtesy of Bed Threads.
All campaign imagery below belongs to and is courtesy of Bed Threads.
Art direction for the launch of a new 'Les Fruits' tableware range with Bed Threads.
Concept and design inspiration was drawn from the French names assigned to products in the range, leaning into the atmosphere of spending summers strolling through European fruit and vegetable markets.
Creative was adapted across digital assets from web design and paid advertising to social media marketing.
In addition to digital assets, a sticker sheet was developed to reflect the fruits used in the range, which was placed in every order during the promotional period.
COTTON LAUNCH BREAKFAST AT THE NIELSEN
Following the Cotton launch, an intimate and dreamy breakfast was held at The Nielsen to celebrate.
Inviting an array of Sydney-based influencers and press, the event was garnered in abundant and colourful florals, provided by BESS Paddington. A bed, adorned in Apple and Vanilla Cotton bedding, sat in the room for attendees to experience the product in-person.
Whimsical and ethereal, invitations, name cards and menus were developed to suit. This range of collateral sat harmoniously amongst the floral displays and vibrant bed on display.
Footage was captured by Caroline McCredie.
Video footage and event imagery belongs to and is courtesy of Bed Threads.
COTTON LAUNCH DINNER WITH LISA DANIELLE
A celebratory dinner was hosted by Lisa Danielle, in honour of the Cotton launch.
Taking place at her breathtaking, French farmhouse estate in Byron Bay— aptly named Le Jardin—the event saw a plethora of Australian personalities came from far and wide to celebrate.
The event included two cotton-clad beds, one of which sat out in the home’s courtyard, framed by a grazing horse, belonging to Danielle’s neighbours.
Aligning with Danielle’s romantic, candle-lit visuals for the event, invitations, name cards and menus were designed for the table.
Video footage and event imagery belongs to and is courtesy of Bed Threads.
